How to choose the best billboard location

The best billboard location is the one your customers pass on their way to you, facing their direction of travel, at a junction slow enough to read the ad. Check the audience, match the screen to your budget and ask for a current photo before you book.

1. Start from your customer’s journey

   List the roads your customers use to reach you or your shops. A screen only works for traffic coming towards it, so the facing matters more than the area name.

2. Pick the junction type

   Signals and slow junctions give people longer to read; fast flyovers suit a logo and one word.

3. Check the audience

   Office districts (Gulshan, Banani, Motijheel) reach professionals on weekdays; shopping areas (Dhanmondi, New Market) reach families and students; airports and highways reach travellers.

4. Match the budget

   For a small budget, choose one screen on the right road and run it longer, rather than many screens for a few days.

5. Ask for a current photo

   Surroundings change: trees, new buildings or other billboards can block a view. Ask for a recent photo or video before you book.

6. Measure the result

   Use a dedicated phone number, a short web address or an offer code on the ad, so you can count the response.

Questions answered

What is the best location for a billboard in Dhaka?

The one on the road your customers use, facing their direction of travel. For broad reach, the busiest junctions in Gulshan, Banani, Airport Road, Mohakhali and Farmgate carry the most traffic.

What makes a high-traffic billboard location?

Daily vehicle and foot traffic, slow-moving or stopped traffic at signals, a clear line of sight from far away, and few competing signs nearby.

What are budget-friendly billboard options?

An LED screen with fewer slots per hour, one well-placed screen for a longer period, a package in one area, or a city outside Dhaka where rates are lower.

LED or static billboard?

LED suits short campaigns, launches and changing offers, with no printing. Static suits long, single-site campaigns where you want the full face to yourself.

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