Plan an LED billboard campaign in Gulshan

An LED billboard campaign in Gulshan takes six steps: set the goal, pick screens and dates, confirm the specification, make the creative, approve and go live, then check that your ad is running.

1. Set the goal

   Decide what people should do after seeing the ad: visit a Gulshan outlet, call, search your name or remember a launch date.

2. Pick screens and dates

   Choose from the 10 LED screens in Gulshan by facing, and check availability for your dates.

3. Confirm the specification

   Get the pixel size, orientation, file format, ad length and slots per hour in writing.

4. Make the creative

   Use one message, a large logo and no more than about seven words. Test it on a phone held at arm’s length.

5. Approve and go live

   Approve the written quote and the artwork. LED campaigns can start within days because there is nothing to print.

6. Check and report

   Ask for photos or video of your ad running on each screen during the campaign.

Creative checklist for Gulshan

• Large text with high contrast; people see it for a few seconds.
• Your logo, one message and one action.
• Movement in the first second for video ads.
• A local cue, such as the Gulshan branch or a nearby landmark, makes the ad feel relevant.

Related: Gulshan cost guide · Gulshan FAQ